53 - BONUS 10-Minute Episode On Making Content Without A Solid Strategy (Anna & Kourtney)

And we're back with something a little different, fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on making marketing content without having a solid strategy. I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Netflix. And now she's at MasterClass (Series F) helping them with brand marketing!! Here's what we hit on: Making content without a purpose or strategy - what's the risk; What does a good marketing/content strategy look like; What does a bad content strategy look like;  Examples of companies doing it right; We also talked about the term "playbook" to make sure we were on the same page on the definition. Link to the digital content strategy playbook I wrote and referenced in the episode: https://furmanovmarketing.com/playbooks/modern-digital-content-strategy-for-startups You can find Kourtney on LinkedIn: https://www.linkedin.com/in/kourtney-simons-83456b4/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! 

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