Dan is VP of Marketing at Privy. He’s a startup marketing leader with 8+ years of experience helping SaaS startups grow. Before Privy, Dan led product marketing at Drift, and demand generation at Onshape. He also created TheProductLaunchMasterclass.com, a course that 200+ people have taken to learn how to turn product launches into their marketing team's secret weapon. Privy has raised Series A ($4.3M). Privy is the leader in e-commerce marketing. Providing the tools, education, and support that small e-commerce brands need to grow their online stores and build thriving businesses. Used by over 500,000 stores in 180 countries, helping to generate $5B in sales. Here's what we covered: Marketing...what’s working well for you at Privy right now? What channels? (HINT: TikTok is part of it, and Dan explains how this came to be organically); Marketing...what are the challenges (HINT: hiring); What are the last really good marketing ideas you/your team has come up with (HINT: they launched this thing so quick they didn't even measure the ROI, they were just trying to bring value to their target audience); You became VP of Marketing by age 30. What was most important to do, to get there; If you could ask one question to 100 of your peers in marketing leadership, what question would you ask them? You can reach Dan on LinkedIn: www.linkedin.com/in/-danieljmurphy/ Find out more about Privy: www.privy.com Find out more about the product launch course: www.TheProductLaunchMasterclass.com This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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