56 - How A 5-Year Bootstrapped Music Startup Totally Rocks Their Content Marketing - Marc Brown, Founder of Byta

Marc Brown is the founder of Byta. Before Byta, Marc was the owner of Fore! an independent promotion company. Marc worked with bands like Spoon, Yoko Ono, and Wilco, trying to get them on radio and TV. Byta was founded in 2015 and has raised seed funding ($1.4M). Up until 2020, the company was totally bootstrapped, which in hindsight is crazy but that has also informed their marketing strategies which is awesome. Byta is a (SaaS) platform that's enabling people to send and receive digital audio in a clean, simple and secure way. Byta helps music artists, their teams and collaborators share new mixes, rough demos, streams and downloads quickly and securely.  We dived right into it and covered: Content marketing efforts - what’s working well for you right now? What’s the goal? (HINT: you do need creative ways to reach people, but you also need to make sure you know how you did it and create those repeatable systems); We discuss the microsite (where Byta can be the authority on music), their monthly online events, their weekly interview series, and SEO; What are the marketing challenges, what are you trying to figure out? (HINT: making decisions that help us stay on the right track); Remember what the goal is for you. We’re not just trying to have a good month. We’re trying to bring value to our target audience. Build something and give it to people who need it; What are the last 1-2 really good marketing ideas you/your team has come up with (HINT: a whitepaper around music sharing, nobody has done this, and a PhD music writer is writing it so you know it's gonna be good); What are some bad recommendations you hear a lot in your field; If you could ask one question to 100 of your peers, what question would you ask them? You can reach Marc on LinkedIn: www.linkedin.com/in/viznomics Find out more about Byta: https://byta.com/ Check out the microsite: https://byta.com/howwelisten/ This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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