58 - How To Nail Your Startup's Brand Voice With Ann Handley, Chief Content Officer at MarketingProfs

Ann Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Street Journal bestselling author. Keynote speaker. Writer. She's the Chief Content Officer at MarketingProfs.  In addition: - 428k followers on LinkedIn (woah) - author of the book Everybody Writes (I have that one) - the Total Annarchy newsletter goes out every couple weeks with a focus on writing, marketing, and living your best life AND Ann helped me land one of my first clients back in 2020! Listen in to hear how that happened. Here's what we cover: Voice - for companies and startups, how should they think about developing their voice for content creation? What are the big marketing/content trends you're seeing today that every startup needs to be on top of (HINT: don't skimp on your newsletter); Tell me more about MarketingProfs; Marketing and content - what’s working well for you right now? what channels? Events - the B2B Forum recently took place in October 2021. How are you planning to handle events this year and next (HINT: the biggest mistake is you take your in-person event and you shove into an online construct) You can reach Ann on LinkedIn: www.linkedin.com/in/annhandley Find out more about MarketingProfs: www.marketingprofs.com This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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