6 - Partnerships and relationships over paid ads for Jen Saxton, Founder and CEO of Tot Squad

Jen Saxton, Founder and CEO of Tot Squad, joined me on the Modern Startup Marketing podcast. Here's what we covered: Partnerships and relationships as a growth hack (versus paid ads); Intriguing and funny founder's story on how the company got started; The case for doing more of those things that you're passionate about on the job (versus not so much); Growth that's dependent on marketplace liquidity (enough demand and enough supply); Marketing strategy to help clear the noise, prioritize and create a structured approach; When working with partners, give them your marketing materials (make sure it's meaningful to their audience); Questioning your customer targeting assumptions based on traction signals coming from another direction; COVID's impact on family dynamics - running a business, taking care of a toddler and another baby on the way. Jen is Founder and CEO of Tot Squad, founded in 2010 and based out of Los Angeles (CA). They've raised $3.3M+ funding and the baby gear cleaning part of the business just got acquired this year! Tot Squad is a baby services marketplace that connects new parents with health, wellness and safety services like car seat installation, lactation consultants, sleep consultants and more. Tot Squad offers virtual and in-home consultations which can be purchased through Amazon and Walmart.com when buying a related baby product. Because every parent needs a squad! You can find Jen on LinkedIn: www.linkedin.com/in/jenbsaxton Find out more about Tot Squad here: www.totsquad.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify podcasts (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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