Jen Saxton, Founder and CEO of Tot Squad, joined me on the Modern Startup Marketing podcast. Here's what we covered: Partnerships and relationships as a growth hack (versus paid ads); Intriguing and funny founder's story on how the company got started; The case for doing more of those things that you're passionate about on the job (versus not so much); Growth that's dependent on marketplace liquidity (enough demand and enough supply); Marketing strategy to help clear the noise, prioritize and create a structured approach; When working with partners, give them your marketing materials (make sure it's meaningful to their audience); Questioning your customer targeting assumptions based on traction signals coming from another direction; COVID's impact on family dynamics - running a business, taking care of a toddler and another baby on the way. Jen is Founder and CEO of Tot Squad, founded in 2010 and based out of Los Angeles (CA). They've raised $3.3M+ funding and the baby gear cleaning part of the business just got acquired this year! Tot Squad is a baby services marketplace that connects new parents with health, wellness and safety services like car seat installation, lactation consultants, sleep consultants and more. Tot Squad offers virtual and in-home consultations which can be purchased through Amazon and Walmart.com when buying a related baby product. Because every parent needs a squad! You can find Jen on LinkedIn: www.linkedin.com/in/jenbsaxton Find out more about Tot Squad here: www.totsquad.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify podcasts (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related