73 - My Job Is To Translate Copywriting Into Revenue - Wes Yee, Head of Integrated Marketing at Ramp

Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at Ramp) specifically how to make sure your marketing efforts are truly integrated at a fast growing startup.  Prior to Ramp, Wes was the Senior Director of Growth at Guru (Series C tech startup). Wes has 10+ years experience building and scaling revenue-focused marketing teams at early-stage (Series A -> Series D) B2B tech startups. His teams have grown ARR from less than $5M to $15M+ and less than $10M to $50M+. Ramp was founded in 2019, is already at Series C ($620M total), has a unicorn valuation of $3.9 billion, and 220 people strong. Ramp is a finance automation platform designed to save businesses time and money. “The only corporate card and spend management platform designed to help you spend less.” More than 2,000 businesses are using Ramp already. Check out this UX (web page) for "Why Ramp?" I love this reader experience and how the problem is explained. Here's what Wes and I cover: What marketing trends should startups be aware of or exploring (HINT: how to measure what's hard to measure, also "intrinsic advertising" in gaming); You sell to startups, small business, and enterprise, so how does your marketing need to change for each of these segments; What's been working well for marketing/growth; Creating a culture around radical accountability; What's your key metric (HINT: his job is to translate copywriting into revenue); What are the big challenges right now; How do you integrate your marketing efforts; What's the one question you'd ask 100 of your peers in marketing leadership; What are some goals you want to accomplish this year. You can reach Wes on LinkedIn: https://www.linkedin.com/in/wesyee/ Find out more about Ramp: https://ramp.com/ This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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