74 - How We've Invested In Organic From Day 1 - Mitch Wainer, Co-Founder and CMO at Welcome Homes

What a cool company! I recently spoke with Mitch Wainer, Co-Founder and CMO at Welcome Homes. Prior to Welcome Homes, Mitch was CMO at Clubhouse (renamed to Shortcut, a Series B SaaS startup), CMO and Co-Founder at DigitalOcean, and he's also a Techstars alum. Welcome Homes was founded in 2020, has 49 people, and is based out of New York. They've raised Seed funding ($5.4M). Order your dream home, online! Build the home you want, where you want for a guaranteed, all-in price. Right now it's available in the NY metro area, with more cities coming soon. Here's what we hit on: Mitch's 2022 Marketing Plan - budget, channels, content and resources; Online AND offline channels; Paid is faster, sure, but here's why you need to invest in organic from Day 1 (HINT: it takes time, the content compounds, and your audience grows); Why it's important to have reps and sets on a daily basis; The content we're leaning into (HINT: create value without asking for anything); The last 1-2 really good, creative marketing ideas we've come up with (HINT: brand partnerships and the broker/agent channel. One big creative idea is great but it's more important to do reps and sets); Why we're treating home buyers (B2C) as B2B; Mitch's goals for 2022. You can reach Mitch on LinkedIn: https://www.linkedin.com/in/mitchwainer/ Find out more about Welcome Homes: https://welcomehomes.com/ This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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