82 - Marketing Planning Series (Alvaro De La Rocha, CMO at Bespoke Post)

WOW these episodes are popular...which tells me that folks are lovin' the series...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more. Alvaro De La Rocha is CMO at Bespoke Post. Previously he held roles at Ogilvy and Microsoft on the product/marketing side. We also went to business school together. I've had Alvaro on before - check out Episode 30! Bespoke Post was founded in 2011, has 80 people now, and is based out of NYC. They've raised Series B! ($48.9M total) Bespoke Post is goods and guidance, delivered monthly. Upgrade your day-to-day life through themed boxes full of gear – shaving sets, shoe shine kits, home bar essentials - for men. Here's what we hit on: 2022 Marketing Plan - how are you organizing your budget (HINT: it's been a challenging year from paid ads perspective, so getting more creative); How and why we've changed our attribution model (HINT: our new model includes relevant inputs like "how did you hear about us" survey); What did we put in our TV ad (HINT: it's a kind of testimonial spot which performs really well) What marketing channels are you leaning into (HINT: includes TV and radio); What content are you leaning into (HINT: we're reinforcing the lifestyle to build the brand); Some goals that Alvaro wants to accomplish this year, personal and professional. You can reach Alvaro on LinkedIn: www.linkedin.com/in/alvaro-de-la-rocha-2549b3/ Find out more about Bespoke Post: www.bespokepost.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit my website: www.furmanovmarketing.com Thanks for listening!

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