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Built to Sell Radio

Ep. 25 The Phantom Buyer

06 Jan 2016

Description

When negotiating to sell your company, the single fastest way to spike your earnings is to introduce a competing offer. But you don’t always have the luxury of multiple buyers. It may be better to simply fake it, which is exactly what Trent Dyrsmid did to boost his take for the sale of his company in 2008.

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