The first book I ever read about entrepreneurship was The E-Myth by Michael Gerber. I loved it. Gerber's knack for simplifying the complex art of starting and growing a company resonated with me immediately. Although I've never met Michael, I consider him to be one of my very first teachers. I have not read his more recent books so when his publicist contacted me last week to see if I would interview Michael on Built to Sell Radio, I was keen to hear what he had been up to since The E-Myth. In this interview, you'll get a summary of his new book, Beyond The E-Myth including: Why every company should be built as a product to sell. The four stages of building a sellable company. How to engage "the beginner's mind". The four rolls of every founder. The hierarchy of growth. For the better part of 40 years, Michael Gerber has been encouraging business owners to work "on, not in" your business. That's exactly what we do with owners that leverage The Value Builder System™. Each month, you'll get focused time with one of our Certified Value Builders to help you build your company as if it were a product to sell. Get started by completing your Value Builder questionnaire.

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