Today's guest is Desiree Verdejo. She left her career as an attorney and is now the founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree Verdejo never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages. Even though hyperpigmentation is a $5 billion industry, Desiree said there were previously no products on the market that were thoughtfully formulated to treat this common skincare concern. Educated as a lawyer, Desiree pivoted careers to operate her own boutique, Vivrant Beauty, in Harlem from 2015 to 2018. She was surrounded by a plethora of brands, but few could remedy her hyperpigmentation. Register for the Beauty Business Explosion: https://beautybizexplosion.eventbrite.com Connect with Brandi: https://www.instagram.com/iambranditaylor https://www.facebook.com/IamBrandiTaylor Email: [email protected] Website: businessbeautynetwork.com Book a free Beauty Pro Discovery Call with Brandi: https://beautybusinessnetworkpodcast.as.me/dc https://businessbeautynetwork.vipmembervault.com/ Get Your Free Ebook- Affirmations For Beauty Pros: https://mailchi.mp/xquisitelooks/affirmation-e-book-freebie That’s when she had a “light bulb” moment and decided to create Hyper Skin, which launched in 2019. Connect w/ Hyper Skin Website - www.hyperskin.com Instagram - https://www.instagram.com/hyperskin/ Facebook - https://www.facebook.com/gethyperskin The episode is sponsored by: thebeautycpa.com

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