In this episode of Business Brain, we welcome a special third brain to the table for World Brain Day as Lisa joins Shannon and Dave with real questions about turning household clutter into a reselling business. We walk through the exact path we’d take: start by selling what you already own, research your market before spending a dime using eBay’s free product research, and register on every platform early so your accounts have time to warm up. From first-edition Stephen King books to collectible dolls, we get into where to sell, how to price with sold-listing data, and why the profit is always made when you buy, not when you sell. We dig into the reselling gold that never shows up in the how-to guides: buy with math and sell with emotion, work every deal backward from what it sells for, and lean into the one unfair advantage nobody can copy. People buy from people, so a credibility statement and a noble cause in your listing turn “eBay user 559678” into a real human someone wants to support. We cover sourcing from B-Stock, GovDeals, and BidSpotter, using Claude to crunch manifests, and setting a hard bidding ceiling and walking away. Small wins compound, personalization wins the sale, and that’s how we keep living the Charmed Life.We turn clutter into cash: reselling research, pricing with math, and why people buy from people on Business Brain. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #772 for Wednesday, July 22, 2026 July 22nd: World Brain Day 00:01:34 With a new business, learn the system Start with small wins! 00:04:35 Learn what your market is? Use eBay Product Research Learn from them. Add video if your market uses that! BStock.com Shannon Jean’s Reseller Mastermind 00:10:11 For your listings Your credibility statement. One or two sentences at the beginning of your listing. A quick blurb that helps you stand out. What’s your noble cause? (trying to get out of debt, lifelong learner, paying for a new car) People buy from people. 00:12:25 Scribe. Don’t get caught being the only person who knows how something works. For a limited time, book a demo at https://scribe.how/brain and mention BRAIN for your first month of Scribe Capture free. 00:14:18 SPONSOR: FanVue. Are you ready to start your own creator journey and make it big? Visit https://www.fanvue.com/ today and launch your career! 00:15:31 What sites to use…beyond eBay? Poshmark (mainly fashion, plus others) Facebook Marketplace Vinted Depop Tools: Comet Browser Claude Create your social accounts 00:18:17 All the profit is made when you buy. You never want to buy ANYthing until you KNOW what you can sell it for Buy with math and sell with emotion 00:22:15 Where do we buy? BStock.com GovDeals BidSpotter 00:26:20 Do Your Research! Work the deal backwards 00:28:25 Auction or Buy It Now? 00:30:18 This Episode’s Big Takeway: People Buy From People. Bring Your Personality. 00:31:22 Business Brain 772 Outtro Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show [email protected] Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post Reselling, Unfair Advantage, People want to Buy from People – Business Brain 772 appeared first on Business Brain - The Entrepreneurs' Podcast.

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