Show notes
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveIs your advertising budget working for you, or quietly draining you? Are you paying a credit card processing premium you didn't even know existed? When did insurance stop being a routine expense and start becoming one of your biggest threats? And is that rent number on your P&L actually telling you the truth?In this solo episode, Hunt Demarest, CPA at Paar Melis & Associates, breaks down the four overhead categories that show up most often in his firm's annual benchmark report — and the ones where shop owners are most likely throwing money away without realizing it. From the 3% advertising rule to why the cheapest insurance policy might be the most expensive decision you ever make, Hunt walks through real numbers, real client stories, and a framework for getting your overhead under control without kneejerk cost-cutting that tanks your business.Whether you're a two-bay shop trying to understand your first P&L or a multi-location owner wondering why your margins keep shrinking despite steady revenue — this episode is essential listening.What You'll Learn...(02:45) The overhead mindset reset — why cutting costs isn't always the answer when profit is down(04:38) How to benchmark without lying to yourself — why comparing the wrong shop misleads you(05:52) The 3% advertising benchmark — what it means and when it actually matters(08:40) The one overhead expense where spending more makes it relatively cheaper(11:34) Credit card fees decoded — the 2.5% benchmark and why your card mix matters more than your rate(13:53) When paying more for integrated processing is the right call — and when it isn't(20:25) Why insurance is a relationship, not a commodity — and the two-shop fire story every owner needs to hear(24:09) The 6–9% rent rule — and why renting from yourself is distorting your numbers before you sellIf you're ready to stop confusing "reviewing overhead" with "cutting overhead," understand why a cheaper insurance policy could put you out of business faster than any slow month, and finally know what your rent is actually costing you before you try to sell — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.