One of the ways to attract and retain a potential or current customer is through content marketing wherein you provide them with valuable, consistent, and relevant content. Marcus Sheridan, content marketing expert and the author of the book They Ask You Answer, gives us more insight about what content marketing is and why we need to make them human-based. Marcus walks us through the time when his swimming pool company has been affected by The Great Recession in 2008 and how he used it as an opportunity to bounce back and recover through a different approach of content marketing. He shares the five subjects people are obsessed to ask that most businesses ignore and the importance of aligning those in our content. Marcus also touches on the role of video in doing content marketing. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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