130. The Truth About a Soft Life: It Takes Hard Work

Free Offerings to Get You StartedGet my branding services guideSubscribe to SubstackBlue Light Blocking (15% off with code SIGMAWMN)ResourcesGet Your Biz AuditSupport My BookBranding with Sigma StudioRepurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.In this episode, I’m sharing a grounded, no-nonsense perspective on the “soft life” narrative you often see online—and why it’s incomplete without a strong foundation of commitment, self-responsibility, and resilience. Many business owners are being sold the idea that alignment and ease simply appear without effort, but in reality, creating sustainable wellbeing and financial success requires intention and work behind the scenes.We’ll explore the misconceptions perpetuated by feminine spiritual creators that leave many women feeling stuck, broke, or questioning their worth. You’ll hear my take on why ignoring practical structures and energetics keeps you in cycles of frustration—and how to create the clarity and alignment you’re seeking without bypassing the necessary action.Tune in for a refreshing reality check about what it really looks like to build a life and business that feels soft, expansive, and fully yours.Tune in to hear:Why the myth of effortless success is disempowering women in businessWhat to focus on instead of surface-level rituals and performanceHow to cultivate the discipline and clarity that make ease possibleFind the Complete Show Notes Here -> https://sigmawmn.com/podcastIn This Episode, You’ll Learn:How to spot the signs of cognitive dissonance and why it stalls your growthThe importance of clear energetic boundaries and personal responsibilityThe real work required to create the financial freedom you desirePractical steps to move from bypassing into empowered, sustainable actionThemes & Timestamps[00:00] Introduction and Purpose[01:15] The Myth of the Soft Life[02:21] Personal Branding Success Stories[04:07] Substack and Personal Insights[05:19] Addressing Cognitive Dissonance[06:17] The Reality of Successful Women[08:13] Deep Alignment Business Audit[09:58] The Truth About Feminine Energy[12:23] Conclusion: Hard Work and Alignment🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.

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