How often have you wished that more billionaires used their money to do good in the world? Well, you're in luck, because in this episode we talk with British billionaire Jim Mellon. In recent years Jim's been most well-known for his work on human longevity research, which we discuss. But he's also become fixated on ending the factory farming of animals. As a result, Jim has learned an immensity about alternative protein and has invested in dozens of start-ups in the space via his fund Agronomics. He's even just published a book on the topic, Moo's Law, in which he discusses his views on the industry, which companies he thinks will be winners, and yes, which he thinks won't make it. As you'll hear in this interview, Jim has little hope that humans will give up eating meat, so he's betting instead on simply making meat without the animals. In this conversation we discuss when he thinks such clean meat will be price comparable to conventional meat, whether price parity is sufficient, where he sees white spaces, and more. So enjoy this wide-ranging conversation with a truly interesting person who's given a lot of thought to just how he can use his role as an investor to solve some of the most pressing problems we face. Discussed in this episode Our past episodes with philosopher Peter Singer, BlueNalu's Lou Cooperhouse, and Shiok Meat's Sandhya Sriram. The Good Food Institute Startup Manual. More about Jim Mellon Jim Mellon's investment philosophy is underpinned by his ability to recognize emerging trends that give rise to new industries or major shifts in markets. This includes the global financial crisis of 2008-2009, as foreseen in the first book Jim co-authored entitled Wake Up!, and subsequently in the new science and technologies detailed in Cracking the Code and Fast Forward. More recently Jim has established himself as a thought leader in the nascent field of aging research and longevity as well as a key investor in alternative proteins, through his company Agronomics. He is interested in keeping the world healthy and properly and ethically fed and forecasts great investment opportunities in both these areas. Jim Mellon also runs Master Investor to provide tips and forecasting insights to the investor community. His wealth of knowledge and vast experience allows him to capitalize on sound investments upon which he has built a worldwide business empire. Jim is serially amongst the top 10% in the Sunday Times Rich List and holds a master's degree in Politics, Philosophy and Economics from the University of Oxford.

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