You've probably heard of Beyond Meat's big IPO and their success as a publicly traded company. Sure, they were the first plant-based meat company to go public, but are you aware that The Very Good Food Co. is the second? As you'll hear in this episode, what started just a few years ago as a dude selling his own plant-based concoctions at a farmers market on a Canadian island has turned into a publicly traded company with a $300M market cap. In between was a kickstarter, a plant-based butcher shop, an appearance on the Canadian version of Shark Tank (Dragon's Den), and more. The Very Good Food Co is now selling a wide array of butcher-type plant-based meats throughout North America, they acquired a plant-based cheese company, they just opened a new production factory in California, and recently posted their first million-dollar month. Their CEO Michelle Scott here discusses their journey, when they'll be at price parity with conventional meat, labeling challenges, and more. It's an impressive story, and one that just might inspire you to follow in their footsteps. Discussed in this episode Mitchell discusses books like The Lean Startup and Clean Meat. Paul recommends Shoe Dog, Conscious Capitalism, and The Charisma Myth. Paul discusses his plant-based turducken, the Fieldyondible! More about Mitchell Scott Mitchell Scott is the CEO of The Very Good Food Co., the world's second plant-based meat IPO. The company has seen substantial success since its flotation in the Canadian stock market in 2021. The Very Good Food Co. designs, develops, produces, distributes, and sells a variety of plant-based meat and other food alternatives. Mitchell has a passion for building world class companies that leave a positive impact on the planet. His mission is to employ plant-based food technology to create products that are delicious while maintaining a wholesome nutritional profile. They've launched the Very Good Cheese Co with more lines of products coming in the near future.

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