Send us Fan MailDawn talks with Tai Goodwin, an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she's a former teacher turned entrepreneur with over 20+ years of experience marketing online. Dawn and Lani talk about a lead strategy using quizzes.In this episode…Who is Tai and whom does she serve? (00:45).What is the reason you would want someone to take a quiz? (1:39).Pre-qualifying buyers through their answers (3:55).Types of questions you ask in a quiz (6:29)Survey vs Quiz (9:51). What would qualify as an actual quiz versus a prequalification survey or an estimate or filling out something just to get more information? (11:37)How do you distribute quizzes? (14:58)Segmentation on quizzes (17:03)What about somebody who doesn't have their ideal client dialed in? Maybe they're either a newer business or they're offering an additional product or service that's kind of newer to that business. Are quiz is good for those. Or do you really have to be dialed in before you take this process on? (18:22)Quizzes convert 40 to 70% people for every 100 people that come to your landing page or site (20:18)Tai Goodwin’s Information.Website: https://thatmarketingteam.com Facebook: https://www.facebook.com/tai.goodwinLinkedIn: https://www.linkedin.com/in/taigoodwin/Instagram: https://www.instagram.com/taigoodwin/Tiktok: https://www.tiktok.com/@taigoodwinFacebook Group: https://www.facebook.com/groups/thatmarketingteamSupport the showThanks for listening. If you liked what you heard and want more, please visit and subscribe:Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFPFollow us on Instagram https://www.instagram.com/dawnkkennedyxoFollow us in Tiktok: https://tiktok.com/dawnkkennedyFor weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/Links and Freebies: https://dawnkkennedy.com/resources Support the showSUPPORT THE SHOWOrder Dawn’s book, The Profit Accelerator for Small Business ...

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