Send us Fan MailDawn Kennedy talks with Adrienne Wilkerson, Co-Founder and CEO of Beacon Media + Marketing, to discuss the transition from being a business founder to taking on the CEO role. The conversation touches on the challenges of moving from a practitioner to a leader, the importance of delegation, the evolution of company culture, and the necessity of trust and communication in building a sustainable business. The episode emphasizes the ongoing evolution of leadership mindsets and the balance between control and freedom in effective business management.In This Episode....Who is Adrienne Wilkerson, and whom does she serve? (00:57)Starting a Business in Anchorage: The Early Years (01:34)Merging Businesses and the Birth of Beacon Media and Marketing (01:56)Navigating the Wild West of Digital Marketing (02:44)From Founder to CEO: The Identity Shift (03:39)Delegating Tasks and Overcoming Control Issues (06:50)Strategic Coach and the Four Quadrants Tool (10:00)Hiring the Right People and Maintaining Company Values (17:21)The Transition to Ownership (20:23)Lessons from High School Leadership (21:51)Delegation and Team Support (23:11)Evolving Company Dynamics (25:15)Building Middle Tier Leadership (27:22)Navigating Employee Turnover (30:45)Trusting Your Team (35:58)Adrienne Wilkerson's Information: Instagram: https://www.instagram.com/beaconmm/LinkedIn: https://www.linkedin.com/in/adriennewilkerson/YouTube: https://www.youtube.com/@BeaconWayPodcastFacebook: https://www.facebook.com/beaconmmX: https://x.com/beaconmmPodcast: https://www.beaconmm.com/the-beacon-way/Her book: https://a.co/d/fBo6sBgSupport the showThanks for listening. If you liked what you heard and want more, please visit and subscribe:Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFPFollow us on Instagram https://www.instagram.com/dawnkkennedyxoFollow us in Tiktok: https://tiktok.com/dawnkkennedyFor weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/Links and Freebies: https://dawnkkennedy.com/resources Support the showSUPPORT THE SHOWOrder Dawn’s book, The Profit Accelerator for Small Business ...

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