On this episode of the Business of Betting Podcast, Jason is joined by Brad Allen from Eilers & Krejcik. Hear them discuss: 01:34 - The origin of Brad’s weekly podcast, Zero Latency 03:05 - Brad takes control of the host chair and asks Jason questions 03:48 - Smarkets’ initial plans to enter the US market, and how that’s changed over time 06:46 - How Smarkets is localizing its core product to the US market 09:27 - Smarkets’ future prospects and opportunities in the US 11:31 - The allure of high margin products like same-game parlays 13:30 - Why Smarkets decided to build its own geolocation solution internally 17:17 - The B2B opportunity for Smarkets to commercialize its geolocation solution 18:58 - Brad’s view of the industry, and which operator he thinks could be a “game changer” 21:27 - Where ESPN Bet fits into the landscape since its launch 25:04 - Why Brad thinks that Rush Street Interactive is a good acquisition candidate 25:54 - What Brad wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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