On this episode of the Business of Betting Podcast, Jason is joined by Joe Brennan Jr. from Prime Sports. Hear them discuss: 02:51 - using restaurant metaphors to explain Prime Sports' position in the market 10:52 - the parallels between the Costco shopping experience and sports betting 14:40 - why cricket is an underappreciated sport for betting 22:04 - the shift in how audiences are consuming live sports, and why that doesn't bode well for microbetting 24:37 - operating Prime Sports as "a reduced juice shop" 27:57 - where the red line is before the low-margin model is no longer viable in the US market 30:46 - why they think the current market leaders in US sports betting will change in the next 10 years 34:25 - what Joe would have done differently for Smarkets' US entry strategy 40:22 - what Joe wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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