On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac. Hear them discuss: 01:53 - Are US sportsbook product companies or marketing companies? 05:44 - The importance of price as part of the betting product experience 09:30 - Lean marketing tactics for operators without billion dollar marketing budgets 12:00 - How to successfully market betting apps using app store optimization 15:17 - Acquiring users and customers organically 20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting 23:05 - The popularity of political betting markets 24:51 - Examining the current prediction markets for the 2024 US presidential election 29:00 - Critiquing Smarkets' marketing strategy 30:31 - What James wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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