On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host! Hear them discuss: 02:14 - The Smarkets origin story, and why Jason thought an exchange was needed 08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience 13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform 21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that 29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors 37:31 - The allure of pivoting to B2B for exchanges and syndicates 47:18 - The challenges of offering political betting markets 52:23 - Trading on Betfair in the early days 60:58 - What Matthew wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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