On this episode of the Business of Betting Podcast, Jason is joined by Stuart Simms, the CEO of FairPlay Sports Media, recorded live at G2E in Las Vegas. Hear them discuss: 01:10 - The strategic shift from OddsChecker to Fairplay Sports Media 04:10 - Stuart’s personal health journey and diagnosis with cancer 08:20 - The impact of diet on health and cancer treatment 12:00 - Key takeaways from G2E and networking insights 13:30 - The changes in OddsChecker’s business model 16:40 - Acquisition of Quarter4 and integrating AI for predictive models in sports betting 19:30 - How AI and real-time data impact tools like Bet Builder 22:00 - The challenges of balancing transparency for consumers and relationships with bookmakers 25:40 - The pricing margins in sports betting 30:10 - Consumer price sensitivity in sports betting 32:00 - The future of betting exchanges and the role of user experience in adoption 33:50 - U.S. market opportunities for data-driven tools in sports betting ⚡️ Follow BoB on Twitter/X: https://x.com/bettingpod ⚡️ Follow Jason on Twitter/X: https://x.com/jasontrost ⚡️ Apply to be a guest here: https://www.businessofbetting.com/guest --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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