On this episode of the Business of Betting Podcast, Jason is joined by Travis Geiger, the CXO and Co-founder of WagerWire. Hear them discuss: 04:01 - How WagerWire was founded from a real-life betting moment 05:33 - What WagerWire does and how it creates a secondary market for sports bets 06:32 - The process of selling a bet through WagerWire 07:51 - How WagerWire ensures bet validation and handles settlement 09:10 - How operators react to WagerWire and their incentive to collaborate 10:06 - The psychology behind cashing out vs. selling a bet 11:40 - The marketing and viral potential of big betting moments 12:03 - The legal framework WagerWire operates under 12:24 - WagerWire’s licensing requirements and regulatory approach 17:06 - The Starties: a new awards initiative for startup recognition 18:26 - Challenges for startups in the sports betting industry 19:08 - Why the industry struggles to foster startup growth 21:03 - The role of regulation in creating high barriers to entry 22:33 - Jason’s take on the lack of startup innovation in sports betting ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

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