Send us Fan MailIn this episode, you’ll learn from one of Europe's leading experts, what flavour trends are coming to both hot and cold beverage categories from beer to coffee and from spirits to smoothies.We talk with John Kelly, Senior Strategic Marketing Manager with Kerry Group about how one of the world's leading flavours and ingredients companies studies, forecasts and shares flavour trends across a wide variety of categories and territories. John shares the insights he has gained from analysing the techniques that successful companies use to innovate and create new beverages with new flavours. Plus he gives his top tips for flavours that will be popular and profitable in the near future. We also welcome a new guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of David Gluckman, the man who invented Baileys in 1973, along with being a central figure in the creation of a host of other global spirits brands from Cîroc to Tanqueray Ten. David's choice reveals a lot about his uniquely successful approach to developing brands.We would truly appreciate it if you could take the time to give us a 5 star review and some feedback, wherever you get your podcasts. We gratefully receive and read every comment/review.For more insights, highlights and lowlifes follow us on Twitter/Instagram: @BizBevPod, or LinkedIn To support the work we do, we would appreciate it if you could click here to buy us a coffee.Business of Beverages is self-funded and hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity. All opinions are those of the person expressing them at all times.Recording @ Hellfire StudiosSupport the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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