Send us Fan MailIn this episode you'll learn how to improve your fundamental selling skills to better persuade customers, shoppers and consumers to choose your drinks.Foxy and Will talk to Kirsty Lewis of the School of Facilitation about the practical tips and techniques that she uses to help people sell better. A leading training and facilitation specalist Kirsty cut her teeth flogging Bass and hooch to publicans in the north of England before moving to Guinness and Diageo where she eventually had a key role in the Global Sales Capability team. Whether you are a veteran sales rep or someone who thinks that "other people sell my product", Kirsty has the skills and experience to improve the ways in which you persuade customers that your product will meet their needs. For our 20th episode Desert Island Drink we reunite with our first ever guest on the Podcast, Gregory Buda, Director of Education at The Dead Rabbit. Gregory keeps it pretty simple with his choice but it's an opportunity to reflect on how far we've come with the podcast, and where we're going. For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recorded at Hellfire Studios.Support the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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