Send us Fan MailIn this episode you'll learn what challenges and opportunities one of the sharpest minds in marketing sees in the US drinks industry as categories converge and branding becomes more important than ever.Will and special guest co-host Bourcard Nesin (of the Liquid Assets podcast) talk to Jonnie Cahill, the Chief Marketing officer of Heineken USA. Jonnie gives razor sharp analysis and insight into the current US drinks scene where consumers increasingly don't care what category a drink belongs to, they just want to be delighted with great liquids and beautiful brands. Seltzers, such as Heineken's Arizona Sunrise, loom large in the conversation but Jonnie explains how beer can innovate and grow well into the future, siting the example of Heineken 0.0, a brand he helped create.For our Desert Island Drink Foxy sneaks back into studio and we talk to Simon Thompson of Thompson Bros. Distilling from Dornach on the East coast of Scotland. Simon gives a very different perspective on distilling for flavour in a distillery the size of a shed and using ingredients like heritage barleys and brewers yeasts. Simon also proves he's one clever bucko when it comes to thinking about what drink to choose for the island a why. Plus we recap the huge news that Business of Beverages is going to host a two day event in Leuven, Belgium on May 25th & 26th of 2020! Get in touch at [email protected] if you would like to attend, speak or sponsor.P.S. Bourcard's sister played rugby, obviously ;-)For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recorded at Hellfire Studios.Support the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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