Send us Fan MailIn this special live episode you'll learn how the Brewers of Europe organisation is fighting for Beer's place at the European table as it lobbies, researches and represents on behalf of all brewers.Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyle talk with John Brauer, Executive Officer with the Brewers of Europe. John is uniquely placed to talk about the massive challenges that beer faces from a regulatory point of view but also the opportunities that new brewing techniques and categories provide. John is frank about the advantages and disadvantages that organisations like the Brewers of Europe face as they represent large and small brewers whose priorities may clash in the short term but align in the long term.Please note that this is the first in a series of episodes that were recorded Live in Leuven as part of the first Business of Beverages roadshow which included, brewery tours, beer pairing dinners, brasserie visits and technical talks amongst other amazing adventures in the Beer Capital of Europe. If you want to talk to us about ideas and suggestions for our next roadshow destination & theme, please email [email protected] the showFor more high-lights and low-downs follow @BizBevPod on "X" or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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