EP 076 | How Interior Designers Can Educate Clients with Courtney McLeod and Gail M. Davis

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Previously titled “EP 076 | Defining “Designer” And How To Educate Clients” — renamed by the publisher on Aug 2, 2026

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Recorded03 Sep 2018

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Is it possible for the professional designer to control the conversation when it comes to our skill set? What precisely separates the professional from the non-professional? It’s a challenging question, but Business of Design members Gail M. Davis and Courtney McLeod dig into the topic. In this episode we learn: - a high-end home purchase does not necessarily translate into high-end decorating budget - why a consult fee and solid hourly rate will save you from clients who aren’t right or ready for you - that six-figures (we’re talking salary not income) isn’t the end goal, it’s the starting goal - it’s helpful to ask clients up front, ‘have you worked with a designer before?’ DESIGN INTERVENTION Gail suggests hiring a branding coach. She works with a group on a monthly basis through Nicole Heymer at Curio Electro. Courtney loves her Vision/Goal/Task Strategy. - Vision is big picture, soul of your business - Goals are set quarterly - Tasks are narrowly defined and tackled each month. At Business of Design we call this a Design for Living. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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