Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Episodes
EP 461 | The Interior Designer’s Business Plan for a Better Year with Kimberley Seldon
29 Dec 2025
Contributed by Lukas
Interior design businesses don’t fail for lack of talent—they struggle because the business plan is too vague, too complicated, or never gets impl...
EP 460 | The 1% Savings Habit That Strengthens Your Interior Design Business with Danielle Hendon
22 Dec 2025
Contributed by Lukas
Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In t...
EP 459 | How Systems Help Interior Designers Escape Overwhelm with Kimberley Seldon
14 Dec 2025
Contributed by Lukas
What would it take for your interior design business to run smoothly—without you being involved in every decision, every email, every crisis? In thi...
EP 458 | The 12-month Marketing Plan you Need with Daniela Furtado
09 Dec 2025
Contributed by Lukas
If your marketing plan is basically “try harder,” then pull up a chair. Kimberley and strategist Daniela Furtado lay out a no-nonsense, 12-month p...
EP 457 | Make Yourself Irrelevant (and Wildly Profitable) with Kasim Aslam
02 Dec 2025
Contributed by Lukas
What if working less actually meant earning more? In this high-voltage episode, Kimberley sits down with entrepreneur and former Google Ads mogul Kasi...
EP 456 | From Busy to Bliss with Lori Steeves
25 Nov 2025
Contributed by Lukas
Kimberley sits down with a favorite past BOD™ member, designer Lori Steeves, who discovered that less hustle can mean more joy. Lori shares how she ...
EP 455 | Solutions, Not Options with Laura Stein
18 Nov 2025
Contributed by Lukas
Solutions. That’s what your client is looking for. But too often, designers with the best of intentions, bring them options, not solutions, In this ...
EP 454 | Your Ops Manual Is More Valuable Than You with Michael Kreuser & Marli Jones
11 Nov 2025
Contributed by Lukas
In the design industry, clarity is power. Whether you’re running a firm with a business partner, leading a solo practice with or without a team, or ...
EP 453 | Power of Photography with Candice Brooke
04 Nov 2025
Contributed by Lukas
In this episode, we delve into the critical role of professional photography in the world of interior design. Join Kimberley Seldon and Candice Brooke...
EP 452 | AI and Interior Design with Nithya Subramaniam
28 Oct 2025
Contributed by Lukas
If you've been curious about how AI will impact your design practice (and who isn’t?), this episode is a must-listen. Kimberley sits down with Nithy...
EP451 | You are a Brand with Bruce Philp - Part 2
20 Oct 2025
Contributed by Lukas
In this continuation of our conversation with Bruce Philp, we dig deeper into what it means to step fully into your brand and the confidence it inspir...
EP450 | You are a Brand Part 1 with Bruce Philp
07 Oct 2025
Contributed by Lukas
In this episode, Bruce Philp joins us to explore the power of branding and how small business owners can step into a brand space with clarity and conf...
EP 449 | Do You Want Fries With That with Kimberley Seldon
07 Oct 2025
Contributed by Lukas
Join Kimberley Seldon on the Business of Design podcast as she explores the powerful strategies of upselling and cross-selling to enhance your busines...
EP 448 | Elements of Timeless Style with Erin Gates
30 Sep 2025
Contributed by Lukas
In this episode of Business of Design®, Kimberley chats with Erin Gates, interior designer and author of Elements of Timeless Style. Erin is all abou...
EP 447 | Overwhelmed to Overjoyed with Diana Wagenbach
22 Sep 2025
Contributed by Lukas
For many of us, the hardest lessons are the ones that stick, but why not skip the struggle and learn from someone who's been there? On today's episode...
EP 446 | Procurement for Profit with Jennifer VanderMeer.
15 Sep 2025
Contributed by Lukas
In this episode of Business of Design®, we sit down with Jenn Vandermeer, a veteran interior designer who’s now making waves on the supplier side o...
EP 445 | Risk and Reward with Park & Oak
09 Sep 2025
Contributed by Lukas
Ever wonder what happens when interior design meets entrepreneurship, creativity, and a dash of audacity? In this episode, the dynamic design duo behi...
EP444 | Adding Landscape to Your SOW with Steve Griggs
02 Sep 2025
Contributed by Lukas
Yes, interior design professionals can and should partner up with landscape architects to elevate their projects and deliver even more value to client...
EP 443 | Outsmarting Overwhelm with Skye Waterson
26 Aug 2025
Contributed by Lukas
What if your “creative brain” feels like 42 browser tabs open—none playing music you like? Kimberley chats with Skye Waterson, founder of Uncon...
EP 442 | From Hustle to Sustainability with Kimberley Seldon
19 Aug 2025
Contributed by Lukas
In this episode, Advocate in Chief, Kimberley Seldon, shares the story of my personal burnout moment—right in the middle of what should have been a ...
EP 441 | Sales is Service with Nikki Rausch
11 Aug 2025
Contributed by Lukas
Let’s talk about a topic that gives many designers the cold sweats—sales. Offering your services authentically is not pushy—it’s service. It’...
EP 440 | Handling Difficult Clients Like a 90s Action Star with Dr Ganz
05 Aug 2025
Contributed by Lukas
Want to handle difficult clients and challenging situations with total authority? Well then, channel your inner 90’s action star (think Steven Segal...
EP 439 | Success can Happen with Lindsay Kjellberg
29 Jul 2025
Contributed by Lukas
In today’s episode, we’re cutting through the fluff and getting real about profit, pricing, and what it actually takes to run a design business th...
EP 438 | Full Money Mode with Cheryl Horne
22 Jul 2025
Contributed by Lukas
Business of Design® is in full money mode with the launch of a 6-week Financial Intensive, kicking off October 16th. In this episode, Cheryl Horne, D...
EP 437 | Visibility is a Growth Tool with Will Leonard
15 Jul 2025
Contributed by Lukas
In this episode, Kimberley gets real about her money management journey—yes, even the messy parts—and shares how getting clear on your numbers can...
EP 436 | Wealth and Worth with Carla Titus
08 Jul 2025
Contributed by Lukas
As an interior design professional, you create beauty, function, and transformation for your clients—but are you building the same for yourself? In ...
EP 435 | Website Strategy with Elle Kwan
01 Jul 2025
Contributed by Lukas
A website, like any great interior design project, needs a solid strategy, a thoughtful process, and an eye for aesthetics. In this episode, website s...
EP 434 | Get Different with Mike Michalowicz
24 Jun 2025
Contributed by Lukas
Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your clie...
EP 433 | Marketing 1-2-3 with Daniela Furtado
17 Jun 2025
Contributed by Lukas
Daniela Furtado is back and this time we put her on the spot by rapid firing the top marketing questions interior design professionals ask us at BOD™...
EP 432 | Member Qs with Cheryl Horne
10 Jun 2025
Contributed by Lukas
What are Business of Design® members thinking about these days? Since Director of Operations, Cheryl Horne, speaks to members on a daily basis, she’...
EP 431 | 5 Smart Moves when Business is Slow with Kimberley Seldon
03 Jun 2025
Contributed by Lukas
Slow season got you feeling... stuck? You're not alone. In this episode, our Advocate-in-Chief shares 5 smart moves every interior designer can make...
EP 430 | Flow and Pricing with Brad Farris
27 May 2025
Contributed by Lukas
Do more of what you love and less of what you don’t love. Sounds like a good plan, doesn’t it? Of course it does. It’s a simple concept that’s...
EP 429 | From Beer to Design with Alexis Vitale
19 May 2025
Contributed by Lukas
Who transitions from a cushy job in the corporate Craft Brew world into running an interior design studio? Our guest, Alexis Vitale. That’s who. Whi...
EP 428 | You Keep Telling Yourself That with Kimberley Seldon
13 May 2025
Contributed by Lukas
Let’s be honest, some of the most powerful forces holding us back aren’t external. Our negative self-talk contributes to lackluster results and ke...
EP 427 | Too Small to Bother with Daniela Furtado
06 May 2025
Contributed by Lukas
Is it possible to create a balanced sales model by mixing large, medium, and small projects for financial stability? Absolutely says our guest, Daniel...
EP 426 | 10% Right with Janine Aurichio
29 Apr 2025
Contributed by Lukas
We all want the healthiest client relationships possible, right? Well, it’s an inside job. Sure, better systems to run your business and projects wi...
EP 425 | IP and Succession with Wendy Estela
21 Apr 2025
Contributed by Lukas
Succession planning might feel like a far-off concept, but the truth is—it’s never too early to start. In today’s episode, we sit down with att...
EP 424 | Talking D with Sierra Collins
11 Apr 2025
Contributed by Lukas
Ever feel like you’re not being truly heard by your clients? You’re not alone—communication can be tricky, especially when dealing with differen...
EP 423 | Double Your Profits with Kristen Apicerno
08 Apr 2025
Contributed by Lukas
Ever worried that you’re charging too much? Of course you have. You’re an interior design professional! But no more says Kristen Apicerno. Kristen...
EP 422 | Succession Planning with Brad Farris
01 Apr 2025
Contributed by Lukas
We're going to talk to about the things you need to do today, if you want to sell your design firm successfully. Today's guest, Brad Farris, is going ...
EP 421 | Low Social Strategy with Elle Kwan
25 Mar 2025
Contributed by Lukas
Are you tired of pouring energy into content creation, only to be ignored by social media algorithms? YES. Does it feel like solely relying on social ...
EP 420 | Community with Laurie Laizure
18 Mar 2025
Contributed by Lukas
Building strong connections opens up new opportunities and drives business growth. The Interior Design Community embodies this idea. Today’s guest, ...
EP 419 | Embrace the Challenge with Kim Allen
11 Mar 2025
Contributed by Lukas
When was the last time you took a risk? In this episode, we'll hear how one designer did just that when she took on a large project just outside her c...
EP 418 | Map your Route to Success with Brenda Brix
04 Mar 2025
Contributed by Lukas
What if life-work balance isn’t a tightrope, but rather it’s a scenic drive in your dream car? Systems are the road maps that keep you on course. ...
EP 417 | Yes, You Can Lead with Shannon Hughes
25 Feb 2025
Contributed by Lukas
My magic is helping design leaders transform their teams and businesses by embracing an 'improv mindset.' I’m passionate about showing how practices...
EP 416 | Projects Most Profitable with LoriAnn Kuntz
13 Feb 2025
Contributed by Lukas
We all understand the value of tracking overall profitability, but sophisticated business owners will also want to track profitability by project. Why...
EP 415 | Director Of Operations with Amanda Giles and Julie Broms
11 Feb 2025
Contributed by Lukas
Key to success for many interior design professionals is hiring someone who excels in areas where they struggle. Amanda Giles shares her experience of...
EP 414 | Run Your Business live at IDS Toronto
04 Feb 2025
Contributed by Lukas
You’re not imagining it. Interior design is a complex, complicated, and challenging career choice. That’s ok, you’re not afraid of hard work, bu...
EP 413 | Earth, Water, Fire, Metal and Wood with Lisa Morton
28 Jan 2025
Contributed by Lukas
After a decade of designing private jet interiors, designer Lisa Morton had an ugly meltdown. Her health and well-being were hanging on by a thread. S...
EP 412 | Warning Signs with Kimberley Seldon
21 Jan 2025
Contributed by Lukas
How do you know when the s%*&’s about to hit the fan? Are there warning signs, and if so, what are they? Kimberley shares her recent experience of b...
EP 411 | In My Experience with Kristen Apicerno, Hosted by Dane Austin
14 Jan 2025
Contributed by Lukas
In this candid conversation between two long time Business of Design® Members, Dane Austin interviews Kristen Apicerno on all topics from the importa...
EP 410 | A Novel Idea with Heather Peterson
07 Jan 2025
Contributed by Lukas
Maybe it’s time to make your approach to marketing stand out. How can we do that? Well, first of all, says our guest Heather Peterson, have fun. A p...
EP 409 | Stuff You Think You Know with Kimberley Seldon
31 Dec 2024
Contributed by Lukas
Just because you’ve been doing it that way for years doesn’t make it the best way. Don’t surrender to so-so, when amazing is just around the cor...
EP 408 | My Next Tattoo with Kimberley Seldon
24 Dec 2024
Contributed by Lukas
Kimberley contemplates a tattoo for the new year, while sharing wisdom from the season’s best podcasts. In this episode we learn: 1. systems don’...
EP 407 | Growing Profitability with Vendors live at High Point Market
17 Dec 2024
Contributed by Lukas
At High Point Market, in partnership with Daniel House Club and Sunpan, Kimberley talks to designers about growing your relationship and profitability...
EP 406 | Ignore The Budget At High Point Market
10 Dec 2024
Contributed by Lukas
At High Point Market, in partnership with Daniel House Club and Four Hands, Kimberley talks to designers about why you should ignore the client's budg...
EP 405 | It's All About The Toilet with Sara Robinson
03 Dec 2024
Contributed by Lukas
A thoughtfully designed home can not only improve aesthetics, but it can actually facilitate a more peaceful and healing environment. Designer Sara Ro...
EP 404 | Growth Strategies with Casey Chastain
26 Nov 2024
Contributed by Lukas
Let’s talk strategy. Today’s guest, Casey Chastain, helps design and architecture firms align marketing and business development with their core b...
EP 403 | Love of Home with Kate Marker
17 Nov 2024
Contributed by Lukas
Sure, as interior design professionals we make homes look beautiful. However, to be truly successful and create clients for life, we have to dig deepe...
EP 402 | Start with the Art with Natalie Papier
11 Nov 2024
Contributed by Lukas
Art provides a home with soul, infusing it with the client’s personality. Yet too many design professionals don’t make art selections on behalf of...
EP 401 | TVs Power with Helen Austen
05 Nov 2024
Contributed by Lukas
Can becoming a regular TV contributor on local networks impact your business? Absolutely, says interior design professional Hellen Austen. Here’s wh...
EP 400 | 20 Years of Business Of Design®
29 Oct 2024
Contributed by Lukas
Join Kimberley and Team BOD™ at High Point Market for a rehearsal of 20/20 Vision, Be the Expert. Yes, you can run a wildly successful and profitabl...
EP 399 | First Hire with Miriam and Hilary
22 Oct 2024
Contributed by Lukas
If you could wave a magic wand and go back in time, who would you add to your team first? A bookkeeper, like our guests today? A sales agent, like Kim...
EP 398 | Hourly, Flat, Hybrid Contracts with Kimberley Seldon
15 Oct 2024
Contributed by Lukas
Not all contracts are created equal. An hourly fee contract has distinct advantages but so does a flat fee contract. Then there’s the hybrid contrac...
EP 397 | Tune Up Your Appointment Engine with Nikki Nash - Part 2
08 Oct 2024
Contributed by Lukas
Do you have an appointment engine? Yup, says our guest, Nikki Nash, you have one. The real question is, are you using it and is it tuned up? There are...
EP 396 | Tune Up Your Appointment Engine with Nikki Nash - Part 1
01 Oct 2024
Contributed by Lukas
Do you have an appointment engine? Yup, says our guest, Nikki Nash, you have one. The real question is, are you using it and is it tuned up? There are...
EP 395 | Entrepreneurial Poverty with Racheal Cook
24 Sep 2024
Contributed by Lukas
The primary challenge keeping so many women in entrepreneurial poverty is a lack of consistent income. Interestingly, that’s a relatively easy fix, ...
EP 394 | Run Your Business with Kimberley Seldon
17 Sep 2024
Contributed by Lukas
The wait is over! BOD™ Run Your Business has arrived. In this episode, Advocate-in-Chief Kimberley Seldon shares her journey over the past two years...
EP 393 | One Big Cart with Daniel House Club
10 Sep 2024
Contributed by Lukas
Yes, you can handle the important task of procurement and in doing so provide a better service to clients and be wildly more profitable. By relying on...
EP 392 | ROI from HP with Tammy Covington Nagem
03 Sep 2024
Contributed by Lukas
Before you commit to making the trip to High Point Market, let’s talk about how that investment will pay off in the future. In this episode, High Po...
EP 391 | Designing with Intention with Marie Cloud
27 Aug 2024
Contributed by Lukas
When you blend aesthetic beauty with emotional wellness, you can create an immersive space that will nurture your clients and keep them coming back fo...
EP 390 | Market Better with Vanessa McQuade
20 Aug 2024
Contributed by Lukas
Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with y...
EP 389 | Deficiencies with Kimberley Seldon
13 Aug 2024
Contributed by Lukas
Something's gone wrong on the project. Of course something's gone wrong on the project. It's a project, so you can rely on errors, omission and upsets...
EP 388 | Go Bold with Kelly Collier Clark
06 Aug 2024
Contributed by Lukas
My expertise is having an eye for amazing use of wall coverings in projects. Spaces I love to renovation and design most are powder rooms, bathrooms, ...
EP 387 | It's Bigger Than You Think with Sarah Von Dreele
30 Jul 2024
Contributed by Lukas
It can be challenging to think broadly into the future while responding to what is happening in the moment. Don’t worry. It’s ok not to know what’...
EP 386 | Outsource It with Danae Branson
23 Jul 2024
Contributed by Lukas
Feeling bogged down? Overwhelmed? Are you fantasizing about an assistant who can do all the things? How to outsource, what to outsource, and why to o...
EP 385 | Money Warrior with Angela Lawrence
16 Jul 2024
Contributed by Lukas
Struggled with a scarcity mindset? Terrified of asking for a raise or a higher fee? You are not alone. Learn how Kimberley’s former editor from Styl...
EP 384 | The Customer Is Not Always Right with Kimberley Seldon
09 Jul 2024
Contributed by Lukas
What do you do when you find yourself with clients who want you to provide everything on their wish list for a fixed amount? They have a budget in min...
EP 383 | 15 Seconds of Awkward with Sam Trattles
02 Jul 2024
Contributed by Lukas
As business owners we spend a great deal of time talking about our fees, and these conversations may prompt potential clients to say something like, o...
EP 382 | Key Metrics with Nolan Bradbury
25 Jun 2024
Contributed by Lukas
Many design business owners dislike accounting so much, they avoid it. But this avoidance negatively impacts your ability to perform at your best. By ...
EP 381 | 3 Random Thoughts with Kimberley Seldon
18 Jun 2024
Contributed by Lukas
Kimberley shares some random thoughts from recent coaching calls and client projects. See if you can relate. In this episode we learn: - be like Ta...
EP 379 | Sell it with a Story with Kasper Sierslev
14 Jun 2024
Contributed by Lukas
The principles of storytelling, staying creative, and coming up with ideas are universal and can be applied across various domains, including marketin...
EP 380 | Value Alignment with Beth Maricic
11 Jun 2024
Contributed by Lukas
Designing for the future takes a multi layered approach that includes not just sustainability, but also circular and regenerative design principles. A...
EP 378 | Stand In Your Power with Jameelah Watkins - Mallett
28 May 2024
Contributed by Lukas
Why does it seem like you’re either drowning in opportunity or getting hit from behind by closing doors? Design professional, and BOD™ devotee, Ja...
EP 377 | The Journey to Niche with Denean Jackson
21 May 2024
Contributed by Lukas
The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Ja...
EP 376 | 1% Matters with Danielle Hendon
14 May 2024
Contributed by Lukas
Could you take 1% of any revenue you earn and tuck it away, out of sight, safe in a savings plan? Yes, you can. Although 1% doesn’t sound like a lot...
EP 375 | Working Abroad With Christina Richardson.m4a
07 May 2024
Contributed by Lukas
There are so many joys and benefits of working on projects in different locations, but there are an equal number of challenges. Working on distant pro...
EP 374 | Systems and the Solution with Holli Appelquist
30 Apr 2024
Contributed by Lukas
Two years ago, when designer Holli Appelquist joined Business of Design® and began to implement the systems. She anticipated improvements to her proj...
EP 373 | Rebuild with BOD™ with the Holli Appelquist Team
23 Apr 2024
Contributed by Lukas
Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed...
EP 372 | Kitchen Aid with Chef Maddy Goldberg
16 Apr 2024
Contributed by Lukas
It’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or ...
EP 371 | Media Training with Jennifer Convy
09 Apr 2024
Contributed by Lukas
Yes, it can be scary to face an audience and stand in the spotlight. However, there are simple techniques you can use to harness your energy and trans...
EP 370 | Help, I Need An Assistant with Gina Cotner
02 Apr 2024
Contributed by Lukas
When someone asks you about your fantasy life, do you immediately think of your Hollywood crush or, are you so deep in the weeds that an assistant is ...
EP 369 | Be the Expert with Kimberley Seldon
26 Mar 2024
Contributed by Lukas
It's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your c...
EP 368 | Hotels to Home with Darcy Guttwein
19 Mar 2024
Contributed by Lukas
Show your clients how to live like a VIP in their own homes by using those amazing hotel experiences to elevate the lifestyle you incorporate into you...
EP 367 | Lighten Up live at KBIS
12 Mar 2024
Contributed by Lukas
The Humorous Side of Design Insert laughter, smirks, and relatable cringing in your day during this entertaining, engaging panel discussion. Join Kim...
EP 366 | Life By Design with Cortney McDermott
05 Mar 2024
Contributed by Lukas
How to transform without ‘doing’ anything and how shifting your attention and awareness can change everything in your life. In this episode we ...
EP 365 | Feast or Famine with Danielle Hendon
27 Feb 2024
Contributed by Lukas
Managing fluctuating client cycles of feast-to-famine can produce anxiety in even the most seasoned professionals. Anticipating annual trends where bu...
EP 364 | 24 Qs for 2024 Part 4 Staff with Kimberley Seldon
20 Feb 2024
Contributed by Lukas
In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, b...
EP 363 | 24 Qs for 2024 Part 3 Business with Kimberley Seldon
13 Feb 2024
Contributed by Lukas
In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, b...
EP 362 | 24 Qs for 2024 Part 2 Projects with Kimberley Seldon
06 Feb 2024
Contributed by Lukas
In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, b...