EP 435 | Website Strategy That Attracts and Converts Interior Design Clients with Elle Kwan

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Previously titled “EP 435 | Website Strategy with Elle Kwan” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded01 Jul 2025

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Show notes

A website, like any great interior design project, needs a solid strategy, a thoughtful process, and an eye for aesthetics. In this episode, website strategist Elle Kwan joins us to unpack the essentials of building a high-performing website for your interior design business. Elle shares smart strategies for creating content that resonates with your dream clients and satisfies Google’s search engine algorithms. From clarifying your services to choosing the right website platform, this episode is packed with actionable tips to help you attract, engage, and convert. You’ll learn: - What a strong website strategy looks like - How to speak to both clients and Google robots - Why clear service definitions are key - Pros and cons of popular website platforms - Why starting small with a DIY site is okay - How to stay focused and trust yourself through the ups and downs of running a business Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

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