AI has interior designers asking the wrong question. The real issue isn’t “Will this replace me?”—it’s “Where does responsibility live in my business?” In this grounded, practical conversation, Kimberley Seldon is joined by Sheilah MacSporran, CEO and co-founder of DesignFiles, to cut through the hype and talk honestly about what AI can—and cannot—do inside a design firm. This episode reframes AI as a support tool, not a magic wand. You’ll learn why AI is most effective when it reinforces clear thinking, strong systems, and confident decision-making, and how reducing friction at key moments in the design process helps clients move forward faster and with less fear. Rather than chasing the newest tools, this conversation focuses on using AI intentionally to increase capacity, clarity, and leadership. If you’re curious about AI but wary of losing control, this episode will help you understand where it belongs—and where it absolutely doesn’t. What you’ll learn in this episode: - Why AI will never replace interior designers—because responsibility can’t be automated - How clearer presentations reduce client fear and speed up approvals - Where AI actually fits into the design process (and where it doesn’t) - Why designers with strong systems benefit most from AI tools - How eliminating friction increases capacity without adding staff - Why small process improvements outperform massive tech overhauls Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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