EP 390 | Interior Design Marketing: How to Generate Leads That Convert with Vanessa McQuade

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Previously titled “EP 390 | Market Better with Vanessa McQuade” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded20 Aug 2024

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Show notes

Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. In this episode we learn: - marketing that’s generic doesn’t work, find a unique position - know your qualification rate, closing rate, average sale, and gross margin - niche down to create a specific goal for your marketing professional - tie every lead to its exact source and know how much revenue each lead has generated - understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance - know the questions you need to ask any marketing partner. Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

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