Interior designers often find themselves defending beautiful, well-considered ideas to hesitant clients. But what if that hesitation isn’t resistance—it’s biology? In this episode, Kimberley Seldon speaks with designer and BOD™ Member, Martha Lowry about neuro-aesthetics and how the brain responds to space long before logic or language catch up. This conversation reframes how designers understand client reactions, decision-making, and emotional buy-in. You’ll learn why a room can be technically perfect and still feel “wrong,” how colour and materials trigger powerful subconscious responses, and why deeper, more thoughtful client questioning leads to smoother projects and fewer revisions. By understanding how memory, emotion, and lived experience influence perception, designers can reduce friction, build trust faster, and create interiors that feel as good as they look. What You’ll Learn in this Episode: - Why clients respond emotionally to space before they can articulate preferences - How neuro-aesthetics explains hesitation, resistance, and indecision - Why “good design” doesn’t always equal emotional comfort - How memory and lived experience shape reactions to colour and materials - The role of biophilia in creating calm, restorative interiors - How deeper client questioning builds trust and reduces revisions

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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