EP 447 | Five Business Lessons Every Interior Designer Needs with Diana Wagenbach

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Previously titled “EP 447 | Overwhelmed to Overjoyed with Diana Wagenbach” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded22 Sep 2025

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Show notes

For many of us, the hardest lessons are the ones that stick, but why not skip the struggle and learn from someone who's been there? On today's episode, designer Diana Wagenbach dishes out five solid takeaways that will change how you run your business. First up, it's not about waiting for the perfect system—just start with what you've got and let it evolve. Diana also reveals why time-tracking is a game-changer for profitability (hint: you’re probably undercharging without even knowing it!). She also dives into the power of saying ‘no’ to the wrong projects and the magic of creating clear, repeatable processes for your team. Finally, Diana drops a simple yet powerful truth… be nice. It’s the secret ingredient to building lasting relationships and growing your business. Don't miss this episode—it's packed with no-nonsense advice that will give you the boost you need right now. In this episode we learn: - don’t wait for the perfect time, start where you are - the cost of underestimating Time and Tracking Early On — How failing to track hours and project scope from the start led to undervaluing work — and why consistent time tracking is critical for accurate estimating and protecting profitability. - avoid saying yes too soon (and too often) - hiring without defined roles or expectations leads to costly missteps - doing it all isn’t a badge of honor

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