EP 410 | A Novel Idea: Creative Marketing Helps Interior Designers Stand Out with Heather Peterson

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Previously titled “EP 410 | A Novel Idea with Heather Peterson” — renamed by the publisher on Aug 2, 2026

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Recorded07 Jan 2025

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Maybe it’s time to make your approach to marketing stand out. How can we do that? Well, first of all, says our guest Heather Peterson, have fun. A playful and novel approach will get your client’s attention. Just make sure you know exactly which type of client you’d like to work with first. In this episode we learn: - speak to few, not many - be specific about the work you showcase and speak directly to the exact type of client you want - stay top of mind by frequent connection points - a book is a great opportunity to share recent work with past clients - sow seeds, rather than opting for a single blanket mailing - package any gifts thoughtfully, so they’ll stand out - make it easy for the client to say yes to your offer by supplying them with things they can easily share Success is not an accident. It's a strategy. Business of Design® is that strategy. Join today. https://businessofdesign.com/membership

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