“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure… that just ain’t so.” In this episode, Kimberley Seldon sits down with entrepreneur and author Jill Salzman to unpack the hidden thinking patterns that keep interior designers stuck—financially, professionally, and mentally. Because most of the time, the issue isn’t a lack of strategy. It’s the beliefs you’ve built your business on. From pricing and profitability to clients and growth, designers often operate from assumptions that feel true—but quietly limit progress. This conversation challenges those assumptions and helps you see where your thinking—not your effort—is holding you back. If you’ve ever thought, this should be working by now, this episode will hit home. What you’ll learn in this episode: - Why the problem you think you have is often not the real problem - How beliefs about money and clients quietly limit business growth - The difference between being busy and being truly profitable - Why designers stay stuck in “good enough” instead of building great - How fear of success shows up as overwork, undercharging, or avoidance - The role of vulnerability in making real business changes - Why the wrong peer group can keep your business small - The difference between a coach, consultant, and true thinking partner - How to recognize when your thinking—not your strategy—is the issue

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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