EP 423 | Double Your Income: How Interior Designers Charge Confidently with Kristen Apicerno

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Previously titled “EP 423 | Double Your Profits with Kristen Apicerno” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded08 Apr 2025

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Show notes

Ever worried that you’re charging too much? Of course you have. You’re an interior design professional! But no more says Kristen Apicerno. Kristen, a Kimberley Seldon disciple, initially struggled with charging appropriate fees for her services. She felt that charging a project management fee was "double dipping" and peers and other professionals agreed. This erroneous attitude severely limited her earning potential, that is, until she joined BOD™. Once she implemented the systems, she realized she was undercharging and tackling the most challenging parts of the project for free. Hear her story of meteoric success. In this episode we learn: - always take the approach that designer and client are equals, and emphasize that with language - during every step, tell clients what's going to happen before it happens - ask purposeful open-ended questions and let the client do most of the talking - use post-project opportunities to gain repeats and referrals Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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