EP 458 | The 12-Month Marketing Plan Every Interior Designer Needs with Daniela Furtado

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Previously titled “EP 458 | The 12-month Marketing Plan you Need with Daniela Furtado” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded09 Dec 2025

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If your marketing plan is basically “try harder,” then pull up a chair. Kimberley and strategist Daniela Furtado lay out a no-nonsense, 12-month plan that finally puts an end to random posting and wishful thinking. They tackle the real stuff—niching with intention, setting goals you can actually hit, using Google Maps to your advantage, tightening up your website, and turning case studies into client magnets. This is the clarity you’ve been craving: a marketing roadmap that cuts the noise and tells you exactly what to do, when to do it, and what to ignore. IN THIS EPISODE WE LEARN: - Why most marketing plans fail after 3.7 months—and how to fix it. - How to analyze your past clients to find your most profitable niche. - The easiest way to boost visibility with Google Maps reviews. - How to design a service page that Google actually ranks. - Why case studies are your secret weapon for better clients. - What to focus on each month for steady growth. - How to forecast your marketing like a CEO—not a guesser.

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