EP 121 | Why Custom Furniture Helps Interior Designers Elevate Their Brand with BuildLane

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Previously titled “EP 121 | Custom, But Not The Way We've Always Done It with Frank Eybsen and Heather Zeilman” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded15 Jul 2019

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Show notes

Business of Design™ knows the success formula for creative professionals is 80% business + 20% creative. Once you get the 80% streamlined (hint: you do that by using the systems, protocols and strategies we teach at BOD™) you can lean into being creative. Specifying custom furniture on projects gives you an ideal opportunity to use those creative skills, elevate your brand and be more profitable. In this episode we learn: - the industry is changing, and designers can embrace some of the changes and learn to adapt to or get ahead of the others - systems improve efficiencies in all areas of your business, but especially when specifying custom furniture - custom furniture elevates your brand and makes you more profitable - be clear about how you work and don’t shy away from talking about fees, markups or anything else that allows you to stay in business It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast Check out BuildLane at: http://bit.ly/buildlane

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