Show notes
Today’s guest is Shehryar Hussain, co-founder and CEO at AccelPay. If you’re unfamiliar with AccelPay, it’s an ecommerce platform specifically built for bev-alc brands. It handles everything from payments to fulfillment and customer support — so any brand can sell on their own website while being 3-tier compliant. Their goal is to make it easy to sell regulated products online, and enable new digital experiences for consumers.
But before we get too far, a declaration of conflict of interest. AccelPay is Business of Drinks's very first sponsor.
Just to be clear, though, this podcast was BOD’s idea. The more Felicity and Erica learned about AccelPay, the more they thought it was the kind of company we would feature in any case. Plus, it came highly recommended.
Remember Hamlet Hound from Season 1? The Business of Drinks podcast kicked off way back in March this year, with the story of Christy Frank and her Hamlet Hound RTD, built around high-quality bourbon. BOD followed her journey from a tiny business in upstate New York through to getting wider distribution. She did it, in part, because she works with AccelPay, which allows her to sell in some 44 states, and she sang its praises to the BOD team.
In this episode Shehryar reveals:
How to use data to turn customers into true fans
How to build customer relationships from your own website
How to get sell in multiple states without a national distributor
How small brands can test their brand ideas
How to stay completely compliant, while offering great customer service
AccelPay has been a game-changer for the beverage alcohol industry and it’s a service that all everyone in beverage alcohol from start-ups to established DTC brands need to know about. See below for their exclusive offer!
Stay tuned for our next episode dropping on January 3.
Shoutout to our sponsor! A big round of thanks to AccelPay — a leading ecommerce solution for bev-alc brands. From a one-tap, compliant checkout to comprehensive sales data, AccelPay has you covered and can make your existing website a storefront. For an exclusive 10% off your account, visit: https://www.accelpay.io/bod
Business of Drinks is more than a podcast — we’re also a strategic consultancy for drinks brands and platforms. Learn more about us at Businessofdrinks.com
About Erica Duecy, host:
Erica Duecy is co-founder of Business of Drinks, a podcast and brand consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards.
To learn more about Erica Duecy:
https://www.instagram.com/ericaduecy/
https://www.linkedin.com/in/erica-duecy-4a35844/
https://twitter.com/ericaduecy
About Felicity Carter, host:
Felicity Carter is co-founder of Business of Drinks, a podcast and brand consultancy. Also the Editorial Director of Areni Global, the London-based fine wine think tank, she was previously Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She is a regular media commentator, appearing in media as diverse as CNN, France24 and the New York Times, and has consulted to New Zealand Wine and the Dutch government.
To learn more about Felicity Carter:
https://twitter.com/felicitycarter
https://www.linkedin.com/in/felicity-carter-a5754380/
https://www.instagram.com/carter.felicity/
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