At the Business of Drinks, we’ve been talking with many founders lately about their struggles finding funding. So if you’re looking for investment — or just want to know more about how VC investors think — this episode is for you! We talk with Mike Warren, founder and managing partner of Alethia Venture Partners. It’s a $50 million fund dedicated to investing in alcohol and non-alcohol drinks brands in their Seed, Series A, and Series B rounds, with investments ranging from $250,000 to $5 million. This episode dives into what Alethia Venture Partners is looking for as it deploys the first of its 5 planned funds. So far, Alethia has invested in brands like Kové, Maker Wine, Gay Water, Pa’lante Rum, and others. This episode is a key listen for anyone looking for funding. It gives advice not only into Alethia’s investment strategy, but also insights into the mind of a veteran CPG and drinks brand investor. Get the scoop on: - The biggest mistakes first-time founders make - Why investing in pre-revenue brands is a gamble - How VC investors size up a brand - What makes a brand attractive to VC investors - The right stage in a company’s journey to seek VC investment - How to work with Alethia Venture Partners - What the fund is looking for in the founders and brands it invests in Stay tuned for our next episode dropping on April 17. About Erica Duecy, host: Erica Duecy is founder and host of Business of Drinks, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails. To learn more about Erica Duecy: https://www.instagram.com/ericaduecy/ https://www.linkedin.com/in/erica-duecy-4a35844/ https://twitter.com/ericaduecy And if you like what you heard, help us spread the word! Follow Business of Drinks, and rate and review our episodes on any platform where you’re listening. It really does help us find new listeners. Thank you

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