Today’s guest is a master of endurance—not just in sport, but in business and life. Ed Chang was a successful lawyer, an Ironman triathlete, and the co-founder of Varlo Sports, a rising force in endurance apparel. But what makes his story remarkable isn’t just the accolades—it’s the mindset, the strategy, and the lessons he’s learned along the way. How do you balance a legal career, a start-up, and training for one of the toughest endurance events on the planet? What can triathlon teach us about building businesses, and what can business teach us about racing smarter? Ed breaks it all down. Not only that, but Varlo as a business really know their 'Why' and they are on a mission to change the sport for good. Stick around to hear how Ed applies endurance thinking to every area of life and how you can do the same.Highlights: - Ed's Journey into Endurance Sports - Building a Community-Centric Brand - Advocacy and Community Engagement - Balancing Law and Endurance Sports - Embracing Challenges and Growth - The Role of AI in Endurance Sports - The Irreplaceable Human Touch - Utilizing AI in Business Communications - Balancing Endurance Sports and Busy Careers - Memorable Triathlon Moments and Highlights - Books That Inspire: From Triathlon to Business - The Power of Community and Mental Endurance - Reflections on Personal Growth and Future GoalsLinks:Connect with Ed Chang through Instagram.Explore The Limitless Life WorkshopWe are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.This episode was sponsored by The Trusted Team and 4th Discipline

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