Welcome to the final episode of season 9 of The Business of Endurance, and what an episode it is. Today, we have the incredible Chris McCormack - Ironman World Champion, founder of Super League Triathlon, and one of the most successful and respected figures in endurance sports. In this conversation, Chris opens up about his remarkable journey: from leaving a career in business to move to France and pursue triathlon, to becoming one of the sport's greatest athletes. He shares the highs and lows of his career, including the pivotal moments that shaped his mindset and the mental resilience required to overcome failure.But it’s not just about his athletic achievements. Chris reveals how he transitioned from athlete to entrepreneur, using the same principles that made him successful in sport to disrupt the triathlon industry with Super League. Along the way, he delves into the power of goal-setting, the importance of physical fitness in business, and how his experiences have shaped the legacy he’s building today. This episode is a masterclass in perseverance, adaptability, and creating lasting impact. Whether you’re an athlete, entrepreneur, or someone looking for inspiration, you won’t want to miss this one.Highlights:Mind Over Muscle: Developing mental resilience to overcome fear, setbacks, and imposter syndrome.Legacy & Lessons: Why backing yourself, stating your goals, and taking chances matters - in sport and business.From Business to Sport: Leaving a corporate career to chase a triathlon dream in France.Accidental Triathlete: How naïve confidence and saying “yes” to opportunities launched Macca’s pro career.Breakthrough Moments: From sleeping rough in France to winning his second-ever World Cup race.Kona Obsession: Turning repeated failures into two Ironman World Championship victories.Smack Talk Strategy: Using psychology and presence to make rivals second-guess themselves.Embracing the Suck: Training to master the “pain cave” and win the battle inside your own head.Old Bull Wisdom: The power of patience, calculated risk, and learning from early career mistakes.From Athlete to Entrepreneur: Applying sporting grit to disrupt triathlon with Supertri.Links:Connect with Chris through Instagram: https://www.instagram.com/maccanow/Connect with Chris through LinkedIn: https://www.linkedin.com/in/chris-mccormack-macca/Connect with Chris through his website: https://macca.com/Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

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