Founded as an online resource for recipes in 2009, Food52 has evolved into a unique and wildly popular hybrid of editorial content and e-commerce that recently attracted an $83 million dollar investment from The Chernin Group. On this episode of the Business of Home podcast, host Dennis Scully chats with co-founders Merrill Stubbs and Amanda Hesser about why their site defies easy categorization, how their readers helped them design one of their bestselling products, and why they prefer to think of Food52 as a world, not a brand. This episode is sponsored by Chairish and Google.

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