Business of Sport

Ben Calveley, The British & Irish Lions CEO: “We Need Some Wins; This Is A High Performance Team!” (Ep68)

06 May 2025

Audio

Description

Today we’re delighted to welcome the British and Irish Lions CEO Ben Calveley to the show. The Lions are one of the most iconic institutions in sport. Made up of players from England, Scotland, Ireland, and Wales, this team which tours once every four years is the pinnacle of many a rugby player's career. In just a few weeks, the team will begin its tour of Australia, trying to win a series for only the third time in the last 30 years. This highlights how difficult it actually is for the Lions to be successful. There are few things more difficult than winning away in New Zealand, South Africa and Australia. But what is it that makes the Lions so revered? How do the players turn off rivalry to become the ultimate team for a few short weeks. As described by the Lions themselves which perfectly sums it up, this history is a testament to the power of unity, where rivalries are set aside in pursuit of rugby excellence. This is the real Lions brought to you by the man in charge of the whole legacy. We’re delighted to welcome Ben to the Business of Sport. On today’s show we discuss: Sculpted in History: When was the Lions formed and how has it shaped the most unique team in rugby, maybe even in sport? What does it mean to be a part of the Lions; from inclusion as player to the coaching staff taking on the challenge. Who has the advantage? The balance between putting together the strongest team from four great rugby nations and playing away from home. Why has success been so hard to come by and what have winning teams been able to harness? Business of The Lions: Behind the history, legacy and honour lies a business that needs to be delivering more than once every four years. How does the organisation make money? From broadcast to sponsorship to ticketing; the numbers behind the Lions. Can The Lions make themselves less financially dependent on the tour and diversify their risk profile to ensure the business is not over exposed? How do sponsorships work and why does Ben think their partners are so keen to align themselves with the team? This is a profitable organisation! What could other sports organisations pick up from the value created around the team? The Future: A historic organisation must leverage its legacy while continuing to innovate. What are the Lions doing to ensure they remain at the front of the attention economy? The introduction of the Women’s Tour and what that does for both rugby and the brand. Would the team ever play a series in a location other than Australia, New Zealand, and South Africa? The modern media environment has created an era of sports documentaries, but how were the Lions at the front of this movement? Creating an event out of the squad announcement; how a day at the O2 will create an F1 car launch style buzz around one of the most exciting aspects of any Lions tour.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Business of Sport

Ben Calveley, The British & Irish Lions CEO: “We Need Some Wins; This Is A High Performance Team!” (Ep68)

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment