County cricket. This is long overdue. If we wanted to do this properly, the was really only one place to start, so I’m delighted to welcome Colin Graves to the show. Colin has held positions at the top of international and domestic cricket as Chair of the ECB and Yorkshire, a role he was re-elected to in 2024 as the club faces some of the biggest decisions in its storied history.The stark reality is that county cricket needs to make more money, attract more fans, produce more content, open itself to new investment. The problem is that there are issues at both a macro and micro level that stop much of that from happening. Private vs member ownership, calendar positioning, fiscal management; how do counties create a business that does more than just survive. This is a compelling take from a man who knows what he’s talking about, and recognises this is highly emotive to many of you who will be listening. I look forward to hearing your thoughts. We’re delighted to welcome Colin to the Business of SportA huge thank you to our amazing partners on the show: AirwallexThe intelligent financial platform for global businesses⁠⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠⁠GeminiWe empower the most confident sports organisations on Earth⁠⁠⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠⁠⁠If you’re interested in partnering with the show, please reach out to us at⁠⁠⁠⁠⁠⁠⁠[email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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