Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. As storytellers, we often think only of how our stories will be received by the conscious minds of the audience. But we may be missing out on a critical piece of storytelling technique by not considering what is below the surface. Our guest is here to tell us just how powerful the subconscious mind can be. Tom Matte is a veteran of advertising with a unique characteristic. After years of struggling with addiction, and substance-induced delusions, his brain is now extremely sensitive to noticing the subtext in your stories. The journey of his mind breaking and healing has allowed him to help you with your storytelling by changing the way your audience can be subtly attracted to your brand's message with the superpower known as "Upsight." To harness the subconscious power of Upsight and subtext, join us today and make your story affect your audience on the deepest possible level. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related