#199 How to Use the ABT to Focus Your Brand Stories

episode

Business of Story not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

NPR News: 09-23-2026 10PM EDT 4 min · 24 Sep 2026 · NPR News Now

10PM ET 09/23/2026 Newscast 3 min · 24 Sep 2026 · Fox News Hourly Update

Whateley in a Snapshot | Thursday (24.09.26) 6 min · 24 Sep 2026 · Whateley

Xi Jinping meets Trump: who holds the cards? 29 min · 24 Sep 2026 · Today in Focus

Ross & Rizzo Unfiltered - Alex Bregman’s INJURY, White Sox PLAYOFF PUSH, Anthony Rizzo’s WILD Cubs playoff idea 1h 2m · 24 Sep 2026 · The Herd with Colin Cowherd

We Never Thought We’d Speak Again | Part 2 46 min · 24 Sep 2026 · The Ella Era

Report any issue

Source

Recorded03 Jun 2019

Publisherbusinessofstory.libsyn.com ↗

Handlerec:8049004

Show notes

Dr. Randy Olson, Ph.D. Evolutionary Biologist from Harvard and a graduate of the legendary USC film school, and I will explore how you can use the ABT in branding and your business communications. Plus, he'll share with you his view of Narrative Selection and how only the best communicators will survive. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in